Most companies selling consumer or industrial products are on the second, if not third iteration of their eCommerce platform. Companies that launched their first sites in the mid-90's had no choice but to do it internally with their own resources. Then came Dreamweaver and a host of other software applications designed to make launching eCommerce sites far easier with standardized interfaces for shipping and credit card processing. Many companies launched their second and third generation sites spending upwards of $50,000 for design and integration into their ERP or other back office business systems.
Today the cloud has reshaped the eCommerce landscape. Platforms like Magento, Shopify, Volusion and BigCommerce are providing affordable, full featured eCommerc...